Friday, July 29, 2005

Some Useless Trivia, A Fancy Word, and a Strange Case of Synchronicity...

Useless Trivia:
Marilyn Monroe had six toes.

Fancy Word:
Main Entry: syn·chro·nic·i·ty
Function: noun
1 : the quality or fact of being synchronous
2 : the coincidental occurrence of events and especially psychic events (as similar thoughts in widely separated persons or a mental image of an unexpected event before it happens) that seem related but are not explained by conventional mechanisms of causality -- used especially in the psychology of C. G. Jung

Now that you know what it means, here is a mild case as example:
Yesterday, while driving in to work, I heard a commercial on the radio for PNC bank. PNC is a new competitor to the DC market and is looking to put the word on the street.

The commercial included a tagline about people are stepping up to the big blue microphone and had some hella-gay jingle goin on in the background with some diva singing "what I want, what I want, W-H-A-T-I-W-A-N-T." It sounded absolutely craptastic, in a true William Hung sense.

I had to ask myself, what were these people thinking when they cooked this monstrosity up? Did they even test consumer reaction to the ad? Or was it just a bunch of crocthety old white dudes around a table assuming that this is exactly what those young D.C. whippersnappers want to hear.

My first contention is with the whole "stepping up to the big blue microphone" thing. Sounds too much like singing into the purple microphone and is that the image they really want to portray?

Secondly, the music sucks.

So later that very same day, I get pulled into a project that will require me to travel to NYC, London, Munich, Zurich, and Italy to do some research for a large banking company on consumer reaction to ad music.

How freaky is that?

1 comment:

The Governess said...

if by "freaky," you mean: "all my friends will be insanely jealous and hateful because they have to go to places like BUFFALO for work, and I'm going to Munich".... then yes, freaky.